Roof jobs slip in three spots. Here's how to fix each one.
The Three-Gap Fix: how to answer every lead, follow up every estimate and get paid on every job, with the exact texts to send.
You can run a crew, tear off a roof and write a good estimate. Jobs still slip.
A new lead waits until morning. An estimate gets no follow-up. A sold job waits to get scheduled and paid.
You'll fix each one yourself, this week. Each ends with what we set up to do it for you.
Signed up for the guide? This is it.
Slow replies to new leads
A homeowner fills out your form after dinner. Nobody sees it until morning. By then she may have called another roofer.
Fix it yourself
- Run the 8pm test. Tonight, fill out your own website form from your phone. Use a number your office won't know. See how long a reply takes.
- Send every new request to a phone, not just an inbox. If your phone service has missed-call text-back, turn it on.
- Send the first-minute reply below to every new request. Only text people who said yes to texts on your form, and stop the moment someone asks you to.
What we set up: A reply in a minute, day or night. Every lead gets a text within a minute and books their own inspection.
Estimates with no follow-up
You sent a good estimate. She went quiet, nobody followed up, and the job went cold.
Fix it yourself
- List every estimate from the last 30 days with no decision yet.
- Put day 2, day 5 and day 10 on your calendar for each one. Do the same for every new estimate.
- On each date, send that day's text below. If they reply, call that day. No answer by day 10? Close it out.
What we set up: Every estimate followed up. Every estimate gets a check-in on day 2, day 5 and day 10, and you get a nudge to call.
Sold jobs slow to get paid
She said yes. Now the signature, the schedule and the final invoice wait on someone finding time. Usually you, after dark.
Fix it yourself
- Look at your last 5 sold jobs. Find the longest wait: signing, scheduling or getting paid. Start there.
- Get the signature and deposit on the spot. Use an e-signature app and a payment link on their phone.
- Send the install date the day it's signed. Send the final invoice the day it's done.
What we set up: Sign, schedule, get paid. Homeowners sign and pay the deposit on their phone, and the final invoice gets paid online.
We set it up.
You keep roofing.
Every step here works by hand. The hard part is doing it every week.
That's the Roofing Revenue System. Your website, follow-up texts, booking, proposals, e-signatures and payments, all in one place. We set it up and train your team.
One setup fee. After that, we only earn when you get paid.